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Together We Are Building SoftVaro

Three colleagues, one shared mission: Tier 2 and 3 software procurement for enterprise organisations.
Lowin Vermeulen

Lowin Vermeulen

Founder & CEO

Puck Nagtegaal

Puck Nagtegaal

Marketing & Brand Manager

Mariana Gonçalves

Mariana Gonçalves

People & Sales Operations

Who We Are


We build SoftVaro, each from our own discipline and experience. Lowin brings twenty years of software sales experience and knows the blind spots within Enterprise organisations from the inside out. Puck leads our marketing and brand. Mariana oversees sales operations and people, and builds the team that realises our growth.

We are small. Precisely why we are flexible.

Everyone knows what the other does, and why. Decisions are made around the table, not in a committee. And what we promise our clients, we also bring to each other — transparently and with solid reasoning. To serve Enterprise organisations to the fullest.

Our External Colleagues

Three regular faces who have been building with us from day one.

Joy van der Splinter

Joy van der Splinter

Google Ads

Peppers Marketing
Elmar Hamerlink

Elmar Hamerlink

Creative Technology Partner

Friendly Faces
Nico Waiboer

Nico Waiboer

AI Sales Operations

WaiBase

Our Culture

This is how we work. This is who we are.

Fast

At SoftVaro, we love speed. No lengthy decision-making or unnecessary layers, but short lines and direct communication. You get responsibility, space to take initiative, and quickly see the results of your work.

Ambitious

We are building a new generation of software partners for Enterprise organisations across EMEA. That requires people who want to grow, contribute ideas, and make an impact. Everyone contributes to SoftVaro’s success.

Human

We achieve results together. We support each other, celebrate successes, and value enjoyment at work. From weekly padel sessions to team outings and informal moments in between. For us, a strong team counts just as much as a strong company.

Become Part of Our Team

SoftVaro is growing fast and we are always looking for people who thrive on entrepreneurship, responsibility, and working together in an ambitious environment. Want to help build the next phase of SoftVaro? We’d love to meet you.

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