The team behind your Software partner

SoftVaro was founded by people who truly understand the Software market from within. Lowin Vermeulen spent over twenty years with major Software players, from SCC and COMPAREX to SoftwareONE and Computacenter. Throughout, he observed the same blind spot: the hundreds of Software manufacturers beyond the big contracts, where Enterprise organisations lose money and control.

Puck Nagtegaal is Marketing & Brand Manager, responsible for SoftVaro's brand identity. Previously, she coordinated communication and supplier relations at Actendo, giving her close insight into how cooperation with Software manufacturers and partners works. She also spent many years in direct customer contact. She ensures our promise sounds consistent everywhere, from the first introduction right through to the last renewal, so you know exactly what to expect from us.

Mariana Gonçalves is Head of People & Sales Operations. She worked nearly eight years at BAM Netherlands, progressing from Contract Officer to Team Lead Recruitment Secondment. Afterwards, she was an external hiring specialist at BNG. She knows Enterprise organisations inside out: many stakeholders, strict procurement processes and high demands on contracts and compliance. At SoftVaro, she ensures every request follows the same streamlined path and that our team grows in line with our clients’ needs.

Strong through collaboration.

What sets us apart is that we don’t do it alone. We work closely with Software manufacturers, distributors and specialised partners. This means we have the right knowledge and reach for every question, without you having to deal with multiple parties yourself. That collaboration keeps us Fast, Sharp, and Together: fast because communication lines are short, sharp because we know what the market demands, and together because everyone works in the same direction for your organisation.

This combination of experience, a tight process and strong partners has brought us to where we are today. It is also the foundation for our further growth. One team with one goal: to be the Software partner Enterprise organisations trust, for every contract.

Deliberately small. So we can deliver big.

An Enterprise organisation doesn’t want layers in between, but a partner who can respond directly. That’s why we keep our core deliberately small. You speak to the decision makers, and precisely because of that we can give our full attention to everyone we work with: clients, Software manufacturers, and partners.

A process built for Enterprise.

Small doesn’t mean vulnerable here. We’ve structured our process so tightly that every request follows the same route: a fixed contact person, set steps and clear agreements on response times and follow-up. This way, SLAs and attention are guaranteed, whether you submit one renewal or hundreds of contracts.