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Building SoftVaro Together

Three colleagues and one shared mission: Tier 2 and 3 software procurement for enterprise organisations.
Lowin Vermeulen

Lowin Vermeulen

Founder & CEO

Puck Nagtegaal

Puck Nagtegaal

Marketing & Brand Manager

Mariana Gonçalves

Mariana Gonçalves

People & Sales Operations

Who We Are


We’re building SoftVaro, each bringing our own discipline and experience. Lowin brings twenty years of software sales expertise and knows the blind spots inside Enterprise organisations firsthand. Puck leads our marketing and brand. Mariana manages sales operations and people, building the team that delivers our growth.

We are small. That’s why we’re flexible.

Everyone knows what the other is doing and why. Decisions are made around the table, not in a committee. And what we promise to customers, we also uphold among each other—transparent and well-founded—to serve Enterprise organisations to the fullest.

Our External Colleagues

Three steady faces who have been building with us since day one.

Joy van der Splinter

Joy van der Splinter

Google Ads

Peppers Marketing
Elmar Hamerlink

Elmar Hamerlink

Creative Technology Partner

Friendly Faces
Nico Waiboer

Nico Waiboer

AI Sales Operations

WaiBase

Our Culture

This is how we work. This is who we are.

Fast

At SoftVaro, we love pace. No long decision-making or unnecessary layers, but short lines and direct communication. You get responsibility, room to take initiative, and quickly see the results of your work.

Ambitious

We are building a new generation of software partners for Enterprise organisations across EMEA. That requires people who want to grow, contribute ideas, and make an impact. Everyone contributes to SoftVaro’s success.

Human

We perform together. We help each other, celebrate successes, and value enjoyment at work. From weekly padel sessions to team outings and informal moments in between. For us, a strong team is just as important as a strong company.

Become Part of Our Team

SoftVaro is growing fast and we’re always looking for people who get energized by entrepreneurship, responsibility, and collaboration in an ambitious environment. Want to help build SoftVaro’s next phase? We’d love to meet you.

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