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The team behind your Software partner

A deliberately small core, a tightly organised process and a large network. Built to serve Enterprise organisations.
Lowin Vermeulen

Lowin Vermeulen

Founder & CEO

Puck Nagtegaal

Puck Nagtegaal

Marketing & Brand Manager

Mariana Gonçalves

Mariana Gonçalves

Head of People & Sales Operations

The team behind your Software partner


SoftVaro was founded by people who know the Software market from the inside. Lowin Vermeulen worked for over twenty years at large Software companies, from SCC and COMPAREX to SoftwareONE and Computacenter. There, he repeatedly saw the same blind spot: the hundreds of Software manufacturers beyond the large contracts where Enterprise organisations lose money and control.

Puck Nagtegaal is Marketing & Brand Manager and responsible for SoftVaro’s Brand identity. Before that, she coordinated communication and supplier relationships at Actendo, which gave her close insight into how collaboration with Software manufacturers and partners works. She previously worked for years in direct customer contact. She ensures that our promise sounds the same everywhere, from the first introduction to the final renewal, so you know beforehand what to expect from us.

Mariana Gonçalves is Head of People & Sales Operations. She worked nearly eight years at BAM Netherlands, from Contract Officer to Team Lead Recruitment Inleen. Afterwards, she was a specialist in external hiring at BNG. She knows Enterprise organisations from the inside: many stakeholders, tight procurement processes, and high demands on contracts and compliance. At SoftVaro, she ensures that every request follows the same strict route and that our team grows alongside what our customers require.

Strong through collaboration.

What sets us apart is that we don’t do it alone. We work closely with Software manufacturers, distributors, and specialised partners. This way, we have the right knowledge and reach for every question, without you needing to coordinate with multiple parties. This collaboration keeps us Fast, Sharp, and Together: fast because the lines are short, sharp because we know what the market demands, and together because everyone works in the same direction for your organisation.

This combination of experience, a tight process, and strong partners has brought us where we are today. It is also the foundation on which we continue to grow. One team with one goal: to be the Software partner that Enterprise organisations trust, for every contract.

Deliberately small. So we can deliver big.

An Enterprise organisation doesn’t want layers of bureaucracy but a partner who acts directly. That’s why we deliberately keep our core small. You speak to the decision-makers, and precisely for that reason, we can give full attention to everyone we work with: customers, Software manufacturers, and partners.

A process that can handle Enterprise.

Small doesn’t mean vulnerable for us. We have organised our process so tightly that every request follows the same route: a fixed point of contact, fixed steps, and clear agreements on response times and follow-up. This way, SLAs and attention are guaranteed, whether you submit one renewal or hundreds of contracts.

Small at core. Big in reach.

Two familiar faces who have been building with us from day one, surrounded by a network of Software manufacturers, distributors, and partners.

Elmar Hamelink

Elmar Hamelink

Founder

Friendly Faces
Nico Waiboer

Nico Waiboer

Founder

WaiBase

Our culture

This is how we work. This is who we are.

Fast

At SoftVaro we love pace. No long decision-making or unnecessary layers, but short lines and direct action. You get responsibility, room to take initiative, and quickly see the results of your work.

Ambitious

We are building a new generation of Software partner for Enterprise organisations in EMEA. That requires people who want to grow, think along, and want to make an impact. Everyone contributes to SoftVaro’s success.

Human

We perform together. We help each other, celebrate successes, and find joy in the work important. From weekly padel sessions to team outings and informal moments in between. A strong team means as much to us as a strong company.

Become part of our team

SoftVaro is growing fast and we are always looking for people who get energy from entrepreneurship, responsibility, and collaboration in an ambitious environment. Do you want to help build the next phase of SoftVaro? Then we’d love to meet you.

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